Our Leadership Rocks!
Michelle is a tenured marketing executive who left Corporate America to pursue her dream of owning her own small business. With 15+ years experience in leading marketing efforts for small to medium-sized companies, her passion for determining marketing initiatives and successful implementation has positioned her as one of the most sought after marketers in the Cincinnati, Ohio / Northern Kentucky market. Below are a few of her career highlights and accomplishments:
Career Highlights
- Led the marketing initiatives for Cincinnati’s 5th largest CPA firm, grew from 8th during her tenure, to achieve 15-20% growth for a consecutive five-year span
- Won eight (8) Marketing Achievement Awards from the national Association for Accounting Marketing for programs she built and implemented
- Built SEO/SEM measures into a company’s marketing mix – website and e-marketing initiatives – and within 60 days had secured three new clients, as well as opened the door to many more opportunities
- Designed and built a new business reporting database to capture all opportunities, while reporting on ROI, referral tracking, sales leader and many other reports
- Increased attendance and engagement at quarterly seminars / roundtable events by 250% in a five year period (also opened the door to many more opportunities for the company)
Community Recognitions
- In 2011, named to Class 4 of the Bad Girl Ventures program
- In 2010, named a Next Generation Leader by Legacy, a YP organization in Northern Kentucky
- In 2007, named to the Cincinnati Forty under 40 Class for her outstanding professional and volunteer work
- Member of the 2002 Leadership Northern Kentucky class and was elected President of her class by her peers
Much of her spare time is spent volunteering with Hospice of the Bluegrass – Northern Kentucky, Northern Kentucky University’s Alumni Council and with her children’s school. She has held positions for national and regional board positions and been quoted and published as a marketing authority figure across the nation. She was also part of a 37-member team of marketing professionals nationally, who were sought to author a chapter in the AICPA’s recently released book, Bull’s Eye! The Ultimate How- To Marketing & Sales Guide for CPAs . Michelle’s chapter was titled, “Databases That Fuel Your Marketing Efforts.”
