Digital Marketing

Content Marketing Part 1: Have A Strategy

by Michelle Class on January 6, 2016

We need strategy for a lot of things. From executing that project at work to the easiest way to get our children from school to practice to home and everything in between. Strategy is a big part of our everyday lives. It’s no different in B2B marketing. Having a documented content marketing strategy has proven […]

Email Marketing : Segmenting and Targeting

by Michelle Class on December 15, 2015

Email is not dead; it can be challenging, but it’s not dead. The death of email as a successful marketing tactic has been overly exaggerated. This nearly free platform is in use now more than ever by most B2B and B2C marketers. We’ve just gotten more sophisticated in how we get messages to our audience(s)! […]

5 Reasons to Say Cheese, repost from Three Point Marketing

by Michelle Class on January 22, 2015

Thank you Three Point Marketing for allowing us to repost, this is great information! You know the saying “A picture is worth a thousand words,” but your brain ignores the cliché when you’re thinking about your business. Lucky for you, we’re here to tell you how to utilize pictures in your marketing and make them […]

Elevating and Aligning your Digital Brand

by Michelle Class on April 23, 2014

There is no question that the internet has changed the dynamics of marketing and has made many traditional marketing strategies obsolete.  Now, there are an endless number of ways that consumers and businesses can connect to brands, leaving the door open for an even greater number of impressions and opinions. The online community is continuously […]

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4 Questions to Help Protect your Online Reputation

by Michelle Class on June 18, 2013

A new year means new resolutions, which usually means a “new you”, right?  As a small business owner, resolutions may be more focused on your company than yourself; however, many times companies and its owners are one. As you take a look at your image and reputation, what comes to mind? Is Your Business Reputation […]

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Creating and developing a newsletter, or electronic newsletter, can be difficult for businesses that do not have experience doing so before and it can also be an arduous process for those who have done it for years. Therefore, some companies create newsletters ineffectively or not at all. But having a newsletter is extremely beneficial to […]

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It’s no surprise that marketing is moving from an outbound focus (trade shows, in-person seminars and direct mail campaigns) to a more inbound focused approach (e-newsletters, email blasts, webinars and social media). According to Hubspot (a software company assisting businesses with increasing web traffic and converting them to leads and customers), companies used to focus […]