Marketing Data Analysis

Evaluating Your Clients: Why You Should and How To Do It!

by Shelby Armstrong on February 1, 2015

It’s already February of 2015, time for celebrating the New Year, new opportunities, and hopefully new clients. In this new year, you may find yourself needed to take a step back and really look at your clients; who are your best clients and best referrals? Evaluating who your best clients are is sometimes a very […]

The Marketing Power of Customer Feedback

by Michelle Class on July 11, 2014

A Client Story Demonstrating the Impact of Customer Surveys How confident are you in the customer service quality your business provides? Are you certain about where the opportunities are for improvement and growth? The individuals at Nickerson Business Supplies, an office products supplier to tri-state companies, were pretty confident that their customer service was great.  […]

You Have Graded Your Clients, Now What?

by Michelle Class on July 17, 2013

Evaluating your client base is imperative to growing your business. So, be sure to review the objective and subjective criteria mentioned in our previous blog, “Start Evaluating Your Clients NOW!” to identify what is important to the management team before proceeding with the client evaluation process. Once the management team has agreed on the importance, then it’s […]


Start Evaluating Your Clients Now!

by Michelle Class on December 28, 2012

Have you ever asked the question, “What would it take for Client A to be fired from your company?” Guess what, you may not have the answer to that question, but if you set up an evaluation process for your client base, the answer may become crystal clear.  Evaluating or grading  your clients is sometimes […]