Marketing Planning

Content Marketing Part 1: Have A Strategy

by Michelle Class on January 6, 2016

We need strategy for a lot of things. From executing that project at work to the easiest way to get our children from school to practice to home and everything in between. Strategy is a big part of our everyday lives. It’s no different in B2B marketing. Having a documented content marketing strategy has proven […]

Email Marketing : Segmenting and Targeting

by Michelle Class on December 15, 2015

Email is not dead; it can be challenging, but it’s not dead. The death of email as a successful marketing tactic has been overly exaggerated. This nearly free platform is in use now more than ever by most B2B and B2C marketers. We’ve just gotten more sophisticated in how we get messages to our audience(s)! […]

Defining Your Marketing Mix

by Shelby Armstrong on October 21, 2015

What is a Marketing Mix? All the different tactics that help your business make money is marketing.  Many times marketing is intertwined with the sales process very closely, so communication from the end user to you is flawless. If you are working to enhance your brand, secure more business or secure more clients, then you should be marketing. Strategic […]

The Case for Utilizing a Sales Professional at Your Firm

by Michelle Class on April 24, 2015

What role can a sales professional play in helping an accounting firm develop new business? Many CPAs have struggled with this question, wondering how they would reconcile their need to improve the firm’s ability to gain new clients with their appreciation for the fact that, in the professional services arena, the service and the service […]

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Does Your Firm Have A Strong Marketing Culture?

by Michelle Class on February 12, 2015

What is a marketing culture? It may sound too easy to be true, but hey, that’s how we like it! Creating a firm culture around marketing is simply educating your employees on how they are part of your mission, vision and future of the firm. Many of the elements that make up a firm’s marketing […]

Evaluating Your Clients: Why You Should and How To Do It!

by Shelby Armstrong on February 1, 2015

It’s already February of 2015, time for celebrating the New Year, new opportunities, and hopefully new clients. In this new year, you may find yourself needed to take a step back and really look at your clients; who are your best clients and best referrals? Evaluating who your best clients are is sometimes a very […]

The Best Way to Catch a Fish Is to Drop Them a Line

by Michelle Class on January 2, 2015

Fishing is a pastime that I have learned to enjoy; whether it’s with family, alone, or even watching Tim Farmer on the TV show Kentucky Afield. I know I’m in the minority of people who call it a sport, but I truly believe it takes practice, dedication and drive to succeed. Would you plan to […]

Warren County Chamber Alliance Presentation

by Shelby Armstrong on October 15, 2014

Michelle Class, President of Marketing with Class, Jeanne Bruce, COO/CFO at HyperQuake, Jack Kaser, CEO of NEXTLevel Business, and Wendy Vonderhaar, CEO & Owner of Intrinzic, Inc. collaborated for a presentation on October 14th 2014, for the Warren County Chamber Alliance. Titled, “Establishing and Marketing Your Brand for Maximum Impact!” Jeanne, Jack, and Wendy engaged […]

Are You Sure Clients Love You AND Your Firm?

by Michelle Class on September 29, 2014

We’ve all been there; we lose a client we “thought” loved us! So, knowing what you did wrong or didn’t do (assuming they told why they were leaving)… how do you guarantee all your clients love your relationship and the relationship with your company in the future? A huge thank you goes out to Jennifer […]

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Is Your Company Truly a Class Act?

by Michelle Class on September 25, 2014

We, for obvious reasons, love Harvey Mackay and his enthusiasm about how companies can and must be a “class act.” After all, when you have Class in your company name, you must abide by Mackay’s definition: “a deep-seated way of life for those who possess it – good manners, politeness, pride without showboating, empathy, humility […]