After reading the 2010 study, “The High Growth Professional Services Firm“ from Hinge Marketing, I am excited that current client cultivation is one of the justified areas for high growth! As firms begin to define a strategic direction for growth, many times they do not take enough time to consider their current clients and the potential that [...]
Marketing Planning
On April 17, 2012, Marketing with Class’s President, Michelle Class, will present: “Marketing Planning: Where Traditional Meets Social.” This session will be presented to the consultants / freelancers of ProjectConnect Cincinnati. During the session, attendees will learn that social media has definitely earned a place in our marketing mix but if you abandon traditional initatives, [...]
As a marketing consultant, I am constantly advising my clients on how they can market themselves – without breaking the bank or wasting too much time. So, below are four tips to help small business market themselves in 2012. Here are seven more ideas to consider too! Develop a way to market to your existing [...]
An interesting article hit the eMarketer site on Wednesday, 7/20/11, and I’m still pondering why this is so… Executives Fail to Focus on Social Media Marketing Strategy. Is it the fact that executives are “too busy” to focus on the strategies that are most important in growing their business today? Is it that they think [...]
We’ve discussed two phases of marketing plans to date: Sunbathing and Taking a Dip. Now it is time to discuss marketing plans that actually work – the phase I refer to as “Diving In!” Diving in is having a formalized process, with thorough guildelines, monitored routinely to ensure you are getting results – and measuring [...]
Essential Elements of a Plan Strategy – Overall strategy to be accomplished Objectives – Individualized “what” Goals – Individualized and measurable Action Items – Task items, assigned to individuals and with timelines Samples of Marketing Plan Items SAMPLE 1: Using financial data to express the impact STRATEGY: To become the #1 kitchen and basement remodeler [...]
Agenda BHAG: “This meeting is to draft a plan of action to secure 10% more of the construction industry market in Greater Cincinnati” 5 minutes: Welcome / State the BHAG for this meeting (discussion leader) 10 minutes: Clarify goals of the meeting (meeting leader, no discussion here) Brainstorm ways we will penetrate the industry Discuss service [...]
What to do when your company has a marketing plan, but it isn’t working! Let’s discuss our second phase of marketing planning: “Taking A Dip.” This phase is described by “sticking your toe in the water” – you have a written plan, but it’s an informal process with unclear goals, action items, or measurements for [...]
In our recent post, we discussed “Sun Bathing” in regard to marketing planning. This is when a company has no formalized plan, process or guidelines to their marketing efforts. In Corporate America, without a plan, you will simply be “putting out fires.” Meaning… you will be acting reactively versus proactively. No company wants their marketing [...]
Where is your company in the marketing planning process? Marketing planning can be a very productive way to organize your efforts and measure results. However, many companies, say they have a plan, but a real plan doesn’t actually exist. Without a strategic marketing plan, you cannot be effective at achieving the results you desire; and [...]
