Marketing Structure

Marketers have been a staple in professional service firms for a number of years now – in many firms this position developed in the late 1980s or early 1990s.  So, why is it so surprising that an abundant of firms are now seeking to find a sales professional to add to their knowledge base? During […]

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6 Traits of a Successful B2B Marketing Professional

by Michelle Class on January 30, 2013

Marketers must have a clear understanding of many, if not all, of the traits noted in 5 Traits of a Successful B2B Sales Professional.  In many ways, marketers are sales professionals too, but their target market is slightly different. A marketer’s role is to build and implement the programs necessary to position the sales professional and […]

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5 Traits of a Successful B2B Sales Professional

by Michelle Class on January 23, 2013

Ever wondered what it takes for a sales professional to be successful in opening doors? After working with sales professionals in the B2B industry for nearly 12 years, I have to admit, some have much stronger qualities than others. So, without further ado, here are the traits that I believe set a sales professional up for […]

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