We have been asked over and over about how professional service firms approach sponsorships of events and non-profit organizations.  Questions surrounded: How do you know if you are getting your money’s worth? Which activities are good bang for your buck? What criteria should be evaluated when sponsoring events? How do you maximize firm exposure, before, […]


Yesterday, I was attending my Hospice of the Bluegrass Advisory Board meeting, when my strategic marketing mind kicked in! The members of the marketing and development teams are swamped ~ aren’t all teams swamped these days? Seems like everyone is trying to pack 12 hours of work into an 8 hour day. Anyway… back to […]