Personal Development

Ways to Attract the Right Clients to Your Firm

by Michelle Class on April 2, 2014

As 2016 begins, there are a variety of things that accounting and technology firms struggle with… one of them is how to say “no” to a prospect – and it’s even harder if it was a referral from a strong relationship source. I know you’ve been there… in a prospect meeting and your gut reaction screams “this […]

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Make Marketing the Core of Your Company

by Michelle Class on December 16, 2012

Does your company want to make a difference in the lives and businesses of the clients it serves? If so, it must recognize the vital importance of the marketer. Marketing professionals have the desire to move a company forward – which sometimes starts by transforming the perception of marketing/sales within your company. There are four […]

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Business Model versus Business Plan

by Michelle Class on November 27, 2012

Recently I finalized my 2013 business plan, with 3-5 year strategic projections included; however, I felt like something was missing. Today when I read the Wall Street Journal’s article, “Start with a Business Model – Not a Business Plan” it all started to become clearer to me what was missing. I have been doing a […]

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When this year’s olympic athletes took over the TV world, it was amazing to me, how many connections I made to the athletes, coaches and even sponsors. Not personal connections, but connections in the way they were performing, doing business, running their teams and managing multiple initiatives at one time. This happens to all of […]

I’ve always wondered what part of my previous position I’d miss most. Well, I finally figured it out. Since leaving a local CPA firm as their Marketing Director, I have thoroughly enjoyed the consulting company I started. More flexible time, more focus on creating successful programs – from beginning to end, and being able to […]

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Should I hire a life coach?

by Michelle Class on February 3, 2012

Over the past few weeks, I’ve been involved in conversations with friends, family members and even strangers about hiring a life coach. At first, I have to admit, I wasn’t clear on what a life coach was or why anyone would need one. After all, we all set goals, plan initiatives to achieve and meet […]

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