Content Marketing Part 1: Have A Strategy

by Michelle Class on January 6, 2016

We need strategy for a lot of things. From executing that project at work to the easiest way to get our children from school to practice to home and everything in between. Strategy is a big part of our everyday lives. It’s no different in B2B marketing. Having a documented content marketing strategy has proven […]

Email Marketing : Segmenting and Targeting

by Michelle Class on December 15, 2015

Email is not dead; it can be challenging, but it’s not dead. The death of email as a successful marketing tactic has been overly exaggerated. This nearly free platform is in use now more than ever by most B2B and B2C marketers. We’ve just gotten more sophisticated in how we get messages to our audience(s)! […]

Defining Your Marketing Mix

by Shelby Armstrong on October 21, 2015

What is a Marketing Mix? All the different tactics that help your business make money is marketing.  Many times marketing is intertwined with the sales process very closely, so communication from the end user to you is flawless. If you are working to enhance your brand, secure more business or secure more clients, then you should be marketing. Strategic […]

Does Your Firm Have A Strong Marketing Culture?

by Michelle Class on February 12, 2015

What is a marketing culture? It may sound too easy to be true, but hey, that’s how we like it! Creating a firm culture around marketing is simply educating your employees on how they are part of your mission, vision and future of the firm. Many of the elements that make up a firm’s marketing […]

At Marketing with Class, we are excited to announce our new collaboration with Strategic Advisers and Three Point Marketing to establish a specialty firm: Barrister Marketing Group. Never fear, the services provided to our existing clients will not change – we’ll just have even more resources available! This joint venture with Strategic Advisers and Three […]

The Best Way to Catch a Fish Is to Drop Them a Line

by Michelle Class on January 2, 2015

Fishing is a pastime that I have learned to enjoy; whether it’s with family, alone, or even watching Tim Farmer on the TV show Kentucky Afield. I know I’m in the minority of people who call it a sport, but I truly believe it takes practice, dedication and drive to succeed. Would you plan to […]

Picture it: You’re heading to a concert tonight to see your favorite band perform. You’ve been waiting for weeks and the excitement is growing rapidly. However, when you get there and the band comes out on stage the lead guitarist doesn’t have a guitar. As the rest of the band starts to play, the guitarist […]

The Marketing Power of Customer Feedback

by Michelle Class on July 11, 2014

A Client Story Demonstrating the Impact of Customer Surveys How confident are you in the customer service quality your business provides? Are you certain about where the opportunities are for improvement and growth? The individuals at Nickerson Business Supplies, an office products supplier to tri-state companies, were pretty confident that their customer service was great.  […]

Why You Should Hire a Professional Content Developer

by Michelle Class on March 26, 2014

Writing is a valuable skill.  Most people write something every day – an email, text, employee communication, a proposal or even a presentation.  The challenge comes when there is a need for detailed content to target and attract a bigger audience.  And you need those people to read and engage.  Understand it and use it. […]


Generating Leads is a Primary Goal of Marketing

by Michelle Class on February 18, 2014

Have you been asking yourself, “What can I expect from my marketing professional or department?” As an experienced marketer who has worked in-house for a 100 person firm and most recently as a consultant, this is a question I hear frequently from clients, friends and referral sources. My answer 10 years ago would be quite […]