After reading the 2010 study, “The High Growth Professional Services Firm“ from Hinge Marketing, I am excited that current client cultivation is one of the justified areas for high growth! As firms begin to define a strategic direction for growth, many times they do not take enough time to consider their current clients and the potential that [...]
Strategy
On April 17, 2012, Marketing with Class’s President, Michelle Class, will present: “Marketing Planning: Where Traditional Meets Social.” This session will be presented to the consultants / freelancers of ProjectConnect Cincinnati. During the session, attendees will learn that social media has definitely earned a place in our marketing mix but if you abandon traditional initatives, [...]
Have you ever asked the question, “What would it take for us to fire Client A?” You may be one of the lucky companies who thoroughly enjoys each and every customer you have; however, if that is not the case, you need to establish an evaluation process to get the time-sucking, profit-draining, ruthless customers off [...]
As a marketing consultant, I am constantly advising my clients on how they can market themselves – without breaking the bank or wasting too much time. So, below are four tips to help small business market themselves in 2012. Here are seven more ideas to consider too! Develop a way to market to your existing [...]
Marketing with Class’s President, Michelle Class, has been named a ‘bad girl.’ A ‘bad girl’ is a female with an inner voice urging her to start something. Typically adverse to authority, she creates energy with her ideas and is a natural born leader. Peers admire her grace and intellect and the community is stronger as [...]
An interesting article hit the eMarketer site on Wednesday, 7/20/11, and I’m still pondering why this is so… Executives Fail to Focus on Social Media Marketing Strategy. Is it the fact that executives are “too busy” to focus on the strategies that are most important in growing their business today? Is it that they think [...]
Yesterday, I was attending my Hospice of the Bluegrass Advisory Board meeting, when my strategic marketing mind kicked in! The members of the marketing and development teams are swamped ~ aren’t all teams swamped these days? Seems like everyone is trying to pack 12 hours of work into an 8 hour day. Anyway… back to [...]
Essential Elements of a Plan Strategy – Overall strategy to be accomplished Objectives – Individualized “what” Goals – Individualized and measurable Action Items – Task items, assigned to individuals and with timelines Samples of Marketing Plan Items SAMPLE 1: Using financial data to express the impact STRATEGY: To become the #1 kitchen and basement remodeler [...]
What to do when your company has a marketing plan, but it isn’t working! Let’s discuss our second phase of marketing planning: “Taking A Dip.” This phase is described by “sticking your toe in the water” – you have a written plan, but it’s an informal process with unclear goals, action items, or measurements for [...]
Partners In Change, LLC has chosen Marketing with Class to provide marketing services for the company. Marketing with Class has been engaged to develop a marketing strategy for promotion of the Internal Strategic Planner training and certification program. About Partners In Change Partners In Change is a leading strategic planning and facilitation firm based in [...]
