Over the past few weeks, I’ve been involved in conversations with friends, family members and even strangers about hiring a life coach. At first, I have to admit, I wasn’t clear on what a life coach was or why anyone would need one. After all, we all set goals, plan initiatives to achieve and meet [...]
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As a marketing consultant, I am constantly advising my clients on how they can market themselves – without breaking the bank or wasting too much time. So, below are four tips to help small business market themselves in 2012. Here are seven more ideas to consider too! Develop a way to market to your existing [...]
“Michelle is that missing component I knew I was missing to take my business to the next level. It’s more than her training, I know for me it is the way she is wired, it clicks.” ~ Mary Sequin, Mary Makes It Happen, Food Stylist and Trainer
This summer, my daughter started expressing her entrepreneurial spirit. Though she is only 8, she has watched me move from corporate America to running my own business. This transition has been over the past year, so she has been gleaning ideas from me on how to run her business venture (well, she’s had a few). [...]
I visited a reputable company today only to find me waiting on the owner who did not realize that we had a meeting. What’s funny is the reasoning…which we can all relate! He just purchased a new Droid smartphone, not all appointments were perfectly transferred, and well, the past few days have been transitional for [...]
Marketing with Class’s President, Michelle Class, has been named a ‘bad girl.’ A ‘bad girl’ is a female with an inner voice urging her to start something. Typically adverse to authority, she creates energy with her ideas and is a natural born leader. Peers admire her grace and intellect and the community is stronger as [...]
An interesting article hit the eMarketer site on Wednesday, 7/20/11, and I’m still pondering why this is so… Executives Fail to Focus on Social Media Marketing Strategy. Is it the fact that executives are “too busy” to focus on the strategies that are most important in growing their business today? Is it that they think [...]
Yesterday, I was attending my Hospice of the Bluegrass Advisory Board meeting, when my strategic marketing mind kicked in! The members of the marketing and development teams are swamped ~ aren’t all teams swamped these days? Seems like everyone is trying to pack 12 hours of work into an 8 hour day. Anyway… back to [...]
We’ve discussed two phases of marketing plans to date: Sunbathing and Taking a Dip. Now it is time to discuss marketing plans that actually work – the phase I refer to as “Diving In!” Diving in is having a formalized process, with thorough guildelines, monitored routinely to ensure you are getting results – and measuring [...]
Essential Elements of a Plan Strategy – Overall strategy to be accomplished Objectives – Individualized “what” Goals – Individualized and measurable Action Items – Task items, assigned to individuals and with timelines Samples of Marketing Plan Items SAMPLE 1: Using financial data to express the impact STRATEGY: To become the #1 kitchen and basement remodeler [...]
