Marketing with Class’s President, Michelle Class, has been named a ‘bad girl.’ A ‘bad girl’ is a female with an inner voice urging her to start something. Typically adverse to authority, she creates energy with her ideas and is a natural born leader. Peers admire her grace and intellect and the community is stronger as [...]
An interesting article hit the eMarketer site on Wednesday, 7/20/11, and I’m still pondering why this is so… Executives Fail to Focus on Social Media Marketing Strategy. Is it the fact that executives are “too busy” to focus on the strategies that are most important in growing their business today? Is it that they think [...]
Yesterday, I was attending my Hospice of the Bluegrass Advisory Board meeting, when my strategic marketing mind kicked in! The members of the marketing and development teams are swamped ~ aren’t all teams swamped these days? Seems like everyone is trying to pack 12 hours of work into an 8 hour day. Anyway… back to [...]
We’ve discussed two phases of marketing plans to date: Sunbathing and Taking a Dip. Now it is time to discuss marketing plans that actually work – the phase I refer to as “Diving In!” Diving in is having a formalized process, with thorough guildelines, monitored routinely to ensure you are getting results – and measuring [...]
Essential Elements of a Plan Strategy – Overall strategy to be accomplished Objectives – Individualized “what” Goals – Individualized and measurable Action Items – Task items, assigned to individuals and with timelines Samples of Marketing Plan Items SAMPLE 1: Using financial data to express the impact STRATEGY: To become the #1 kitchen and basement remodeler [...]
Agenda BHAG: “This meeting is to draft a plan of action to secure 10% more of the construction industry market in Greater Cincinnati” 5 minutes: Welcome / State the BHAG for this meeting (discussion leader) 10 minutes: Clarify goals of the meeting (meeting leader, no discussion here) Brainstorm ways we will penetrate the industry Discuss service [...]
What to do when your company has a marketing plan, but it isn’t working! Let’s discuss our second phase of marketing planning: “Taking A Dip.” This phase is described by “sticking your toe in the water” – you have a written plan, but it’s an informal process with unclear goals, action items, or measurements for [...]
In our recent post, we discussed “Sun Bathing” in regard to marketing planning. This is when a company has no formalized plan, process or guidelines to their marketing efforts. In Corporate America, without a plan, you will simply be “putting out fires.” Meaning… you will be acting reactively versus proactively. No company wants their marketing [...]
Where is your company in the marketing planning process? Marketing planning can be a very productive way to organize your efforts and measure results. However, many companies, say they have a plan, but a real plan doesn’t actually exist. Without a strategic marketing plan, you cannot be effective at achieving the results you desire; and [...]
Partners In Change, LLC has chosen Marketing with Class to provide marketing services for the company. Marketing with Class has been engaged to develop a marketing strategy for promotion of the Internal Strategic Planner training and certification program. About Partners In Change Partners In Change is a leading strategic planning and facilitation firm based in [...]
