LEADERSHIP: Michelle L. Class, owner/president
Michelle is a strategic marketing executive with over 20 years’ experience. She spent her first 11+ years with a professional service firm then branched into consulting in 2010. Her passion for determining strategic marketing initiatives and successfully implementing them has positioned her as one of the most sought after marketers.
Since starting her own business, she has helped companies with strategic marketing, rebranding and marketing implementation.
She has published articles in CCH’s CPA Practice Management Forum, the Association for Accounting Marketing’s newsletter, and in Public Accounting Report (PAR). She also co-authored a chapter in the AICPA’s book, Bull’s Eye! The Ultimate How- To Marketing & Sales Guide for CPAs.
She held a national board position with the Association for Accounting Marketing (AAM) from 2008-2010. Her initiatives, while working for a CICPAC member firm, won her firm eight Marketing Achievement Awards and she was named Volunteer of the Year in 2005 by the organization.
In her spare time, you’ll find her working out, adventuring in outdoor activities, refinishing furniture or with her three children at their sporting events (softball, baseball, football, basketball and soccer).