FAQs Archive - Marketing With Class

Q: What Can I Expect from a Relationship With A Marketing Consultant?

Maybe this FAQ should be titled, "what makes a good marketing consultant?" When you hire a consultant to help guide your marketing efforts, here are some expectations you should set (and measure): Does the consultant listen and respond to your ideas or do they throw them out and only do what they want to do? Is the consultant always working with you to stay on time and budget? When you ask the consultant a question, do they fumble to provide an answer or do they say they'll do some research and get back to you with the option that best fits your company? Are they constantly asking more questions to further understand your business? Are they using new technology to advance digital marketing efforts?

Q: Can a Marketing Consultant Help with my Email Marketing?

Absolutely! But email marketing is just one piece of the content strategy that is needed to be successful in digital and traditional areas of marketing. For example, these steps should be considered (and implemented) to advance an email marketing strategy: Draft content that is relevant to your audience Build the email with a call to action The call to action sends readers to your website (preferable a landing page) The landing page provides valuable information - and sometimes gathers visitor information to further engage with the audience Follow ups (triggered emails, segmented, or personalized responses or phone calls) are absolutely necessary to achieve email marketing success

Q: How Much Does a Marketing Consultant Charge per Hour?

A marketing consultant should be able to provide you with a statement of work / estimate for the services you are requesting. Strategic marketing plan development is normally a higher hourly rate (ranging from $150-$250/ hour). A full service consultant generally charge at least $90 to $200 per hour, lower hourly rate for strategy + implementation and higher rates for just strategy development. As yourself, is the engagement simply to develop a strategic marketing plan or to hire a professional to help in implementation of the plan?