Absolutely! But email marketing is just one piece of the content strategy that is needed to be successful in digital and traditional areas of marketing. For example, these steps should be considered (and implemented) to advance an email marketing strategy:

  1. Draft content that is relevant to your audience
  2. Build the email with a call to action
  3. The call to action sends readers to your website (preferable a landing page)
  4. The landing page provides valuable information – and sometimes gathers visitor information to further engage with the audience
  5. Follow ups (triggered emails, segmented, or personalized responses or phone calls) are absolutely necessary to achieve email marketing success