Everything your company does should be planned. Why? The most important reason is to be able to measure what is working and what isn’t.

Sometimes companies don’t have a written plan, but make a plan in the owner’s mind. A plan of this nature is very difficult for any professional to implement – because the initiatives to get to the outcome are not clearly defined. If you write it down, someone can implement successfully and your business won’t be making decisions on the fly – which can be very costly and ineffective.

When you write down your plan, you become focused and driven by results. Visually seeing your goals, strategies and activities in a written document is the way to avoid losing sight of what you want to achieve – turning ideas into reality.