What are the steps to building a strategic marketing plan?

Step 1 – ANALYSIS is the competitive research and brainstorming components (mission, vision, purpose, core values, value proposition, differentiators, etc.) that set the foundation to build strategic, focused, and proven initiatives to help companies increase revenue.

Step 2 – STRATEGY  is understanding the marketing areas (target markets, SWOT, marketing mix, products/services, budget, metrics, etc.) that help a company reach its goals, no matter what growth metrics are utilized.

Step 3 – IMPACT  is successfully implementing plans, programs, campaigns, processes, or products to effectively market a company.