Cultivate Existing Clients to Identify Cross-Selling Opportunities
Cultivating your existing client base is one of the most profitable ways you can take your business to another level. Dictionary.com defines cultivate at "to promote the growth or development of." Why wouldn't every company look at their existing clients and help them grow and develop? While it is important [...]
Strategic Marketing Meeting Agenda (Internal)
Relate Purpose of Meeting (for print version, click on image) Brief overview of why this meeting is taking place (meeting leader) Discuss opportunity(ies) for growth (firm revenue, niche / industry sector, service area) Toughest challenges / competition in the area Short and long-term goals / metrics for success Key [...]
7 Steps to Developing a Client Touch Program
Every company should have a plan on how they are going to stay in front of their clients - primarily, to ensure retention and a strong bottom line! We have built client touch programs that outline the basic parts of building and maintaining your existing clients. After all, loyalty program [...]
SWOT Internal Factors: Strengths and Weaknesses
"Analysis is the Critical Starting Point of Strategic Thinking" ~ Kenichi Ohmae (Japanese theorist, management consultant) In building a strong Strategic Marketing Plan, analysis is where it begins. Understanding where you are currently will help identify how and where you will be going. All companies must identify and understand [...]
SWOT External Factors: Opportunities and Threats
"Analysis is the Critical Starting Point of Strategic Thinking" - Kenichi Ohmae (Japanese theorist, management consultant) In building a strong Strategic Marketing Plan, analysis is where it begins. Understanding where you are currently will help identify how and where you will be going. All companies must identify and understand [...]
Start Evaluating Your Clients Now!
Have you ever asked the question, “What would it take for Client ABC to be fired from my company?” Guess what? You may not have the answer to that question, but if you set up an evaluation process for your client base, the answer may become crystal clear. Evaluating or [...]