View Larger Image Strategic Marketing Meeting Agenda (Internal) Relate Purpose of Meeting (for print version, click on image) Brief overview of why this meeting is taking place (meeting leader) Discuss opportunity(ies) for growth (firm revenue, niche / industry sector, service area) Toughest challenges / competition in the area Short and long-term goals / metrics for success Key performance indicators / timeline for measuring Marketing Needs Current marketing initiatives in place Feedback / Insights on current initiatives (likes / dislikes / work / won’t work) Brainstorm ideas for future initiatives Next Steps Assign champion of the strategic initiative Evaluate, identify and draft action items Draft minutes from meeting – must be approved by champion (assign action items to individuals) Set next meeting and deadlines for action items to be completed NOTE: Create a playground at the bottom of your agenda to place all items that may take you off track during the meeting. At the end of the meeting, discuss who and how the playground will be tackled. MCadmin2022-03-23T07:57:43-04:00Marketing Planning, Master Marketing, Strategy| Share This Story, Choose Your Platform! FacebookTwitterRedditLinkedInWhatsAppTumblrPinterestVkEmail Related Posts Cultivate Existing Clients to Identify Cross-Selling Opportunities Gallery Cultivate Existing Clients to Identify Cross-Selling Opportunities 7 Steps to Developing a Client Touch Program Gallery 7 Steps to Developing a Client Touch Program SWOT Internal Factors: Strengths and Weaknesses Gallery SWOT Internal Factors: Strengths and Weaknesses SWOT External Factors: Opportunities and Threats Gallery SWOT External Factors: Opportunities and Threats Start Evaluating Your Clients Now! Gallery Start Evaluating Your Clients Now!