“Analysis is the Critical Starting Point of Strategic Thinking”
~ Kenichi Ohmae (Japanese theorist, management consultant)
In building a strong Strategic Marketing Plan, analysis is where it begins. Understanding where you are currently will help identify how and where you will be going.
All companies must identify and understand their strengths, weaknesses, opportunities, and threats (SWOT). If you have experienced a SWOT Analysis project in the past, you know it can be a daunting process. Our SWOT Analysis Tool helps guide you through the process and sets the foundation for what your business will have to overcome to be successful, grow, and thrive.
There are many areas to examine when you dive deep into the internal and current happenings of your company. Many areas dictate how you will progress toward your goals for success.
- Will you overcome a huge obstacle that is currently affecting your bottom line?
- Will you be able to grow at a rate that is desired?
- Do you have the right resources in place to grow / succeed?
Let’s Get Into It
Your SWOT will focus on your company’s current situation, identify what areas need to be improved to move forward, and identify any hazards that may hinder you in the future.
Let’s examine the internal factors pertaining to what you have, how you can reduce the chances of failure, identify what / where you are lacking, and evaluate the speed bumps that could throw you off course.